While macroeconomic models predict the market and microeconomics of the industry, there are no psychology models that predict a company’s performance. No one denies that a great leader can turn pennies into gold, and a bad leader can turn gold into pennies. Like in professional sports, a superstar can take a team to a championship or create dysfunction and disappointment. Yet, there is a lack of detailed analysis of those selected to lead these organizations.
Our desire is to apply quantitative analysis to understand the organization's leaders, their behaviors, beliefs, attitudes, and influence on the company. We wanted to develop insights into the expected company’s performance and likely outcomes. Each leader is differentand each company is unique. Therefore, our models are designed to evaluate the leader, the organization, and the opportunity to accurately measure the potential.
Charlie spoke and wrote about the psychological traps and tendencies that misguide a leader and hurt a company’s performance. Charlie’s advice pointed to an issue all investors know is lurking but lacked a systematic way to evaluate it. Investors want to make money, invest in a winner, and beat the market. Unfortunately, there is little to no analysis of the leader. Investors are sick and tired of slick-speaking Ivy League CEOs with unlimited egos who underwhelm and underperform. Our company undresses these leaders, develops behavioral profiles to predict how the leader will perform, and provides a comprehensive analysis to judge the potential.
Our models are accurate! We are better at predicting leader performance and its impact on the company than meteorologists are at predicting hurricane paths. Using artificial intelligence, psychometrics, economic theory, investment models, and behavioral patterning, we create a product so you can win in the market.
